11/11: When Does Opportunity Hack Your Plans?

Alright I gotta fess up…

I had some grand plans for delivering a really different kind of post today because 11/11 is one of my favorite days of the year!

And THEN…

My good friend Mark Anthony Bates invited me last minute to a $20,000 mastermind – free of charge. How does a gal say no to that? Answer? You don’t.

So I’m sitting here in a room with 17 men and 3 women who are literally annihilating everything I thought I knew about how I want to approach my new women’s media brand I’m building (plus buckets of other snazzy ideas and tools!). So here’s what I’m thinking… I’ve planned a really cool video training series I’m going to release soon – FREE of course – and in the meantime here’s some brilliant highlights of what I’ve learned {at least the parts that are outside my sworn secrecy covenant }

Snazzy Websites, Apps and Tools

• Rockmelt: New browser that integrates social media. Just launched yesterday and is going to grab a ton of market space very quickly
• About.me: Your social calling card
• Focus Booster: Free desktop or online app
• Liquid Planner: I’m more a fan of Basecamp for project planning and organization, however here’s another good one people dig.
• Compete.com: Keep your enemies closer. Reverse engineer your competition. Know what keyterms get the best traffic… that draw visitors who stay longest on a website… see competitors’ top affiliates and get them sending you traffic… or reverse engineer someone’s traffic marketing campaign
• Quantcast Audience: identify the demographics around your best customers, identify where your buyers hang out (and find more just like them!)

I HEART Simple Social Outreach!

• Hootsuite: Does everything to automate, strategize and begin to optimize/monetize your social outreach
• ViralHeat: best social conversation and analytics (reputation management) system I’ve seen so far
• Social Oomph: Hootsuite plus some… seems to automate your viral growth even more – where hootsuite is focused on managing your outreach, this grows it

Fun stuff will be coming soon… PROMISE!