The Secret to Landing Clients Nearly 100% of the Time

And How a Little Experiment Turned into a Multi-Million Dollar Enterprise

Here’s my latest post in my column over at FreelanceSwitch.com:

Sure, pushing papers for the Big Boss mortifies us. But every freelancer knows that calling our own shots isn’t pure bliss either. I don’t know about you, but on at least two occasions, I’ve nervously looked “bankruptcy” in the face and by pure luck or karma, bypassed it by mere centimeters.

In my more cautious years, I’ve learned to develop systems, test them, then expand them. Yes, this even applies to freelancing.

How? Because turning a prospect into a client is a process-based on a system. Identifying deliverables and executing campaigns for a client is a series of tasks based on a system.

Create the right system and you can almost flawlessly guarantee success and satisfaction every time.

It was in the spirit of such experimentation that I stumbled upon the singular system largely responsible for turning my struggling personal consultancy into a multi-million dollar venture that is scheduled to land and manage over 100 projects every month and has won clients like the NFL, BlogTalkRadio, and best selling authors like Christine Comaford-Lynch.

Check it out and read the rest here!